SuperNature is a leader in the natural and organic landscape in Singapore. Providing exceptional range and quality sourced with an intuitive understanding of customer needs.
SuperNature was the first in SIngapore to bring in organic produce back in 2001. During the last five years competition has increased with several other organic supermarkets and a revamp was necessary in order to establish itself as an industry leader and to position itself as a high-end organic supermarket.
A visual language that reflects a premium positioning which is what sets them apart from the other players in the market. Rich and engaging use of photography to connect with the consumer.
A smart update of the current logo. Keeping the unique carrot as the icon together with a modern typeface to move it away from a grass roots look and feel.
A SuperNature “to go logo” was also created for the deli counter using a solid orange for standout.