






Design of the logotype and cook book for Peg Ivy’s, a modern southern cook based in California.
The aim is to create a visual expression that captures her modern southern style of cooking as well as her vivacious personality. A look that sets her apart from other cookbooks (especially those covering southern food) to differentiate from competitors.
An expressive logotype that captures her personality, love of life, energy and spontaneity, with a feminine flair.